The Story
Empire Digisol had the opportunity to collaborate with a local plumbing business in the USA, aiming to boost their online visibility and generate more leads in their service areas. The primary objective was to drive organic traffic and improve local search rankings, essential for attracting customers in a competitive local market.
Client Challenge
The client faced challenges typical of local service providers. While they were well-known in their community, their online presence was underwhelming, and they struggled to rank well in local search results. The challenge was not just to increase traffic, but to ensure that it was highly localized, bringing in customers who were ready to book services.
Our Strategy
Understanding the importance of local SEO for this type of business, we devised a comprehensive strategy that focused on both on-site and off-site optimization:
- Website Audit: We began with a detailed audit to identify technical issues and areas for improvement. This included optimizing site speed, ensuring mobile responsiveness, and enhancing the user experience to encourage visitors to take action.
- Keyword Research: We conducted thorough keyword research with a focus on location-based search terms. We identified high-intent keywords that potential customers in their service area were searching for, ensuring the business appeared prominently in local searches.
- On-Page Optimization: We optimized key pages, including service pages and contact pages, with targeted local keywords. We refined meta titles, descriptions, and headings to improve relevance for local searches. We also enhanced internal linking to guide visitors smoothly through the website.
- Local SEO Optimization: We optimized the client’s Google My Business profile, ensuring accurate and consistent NAP (Name, Address, Phone Number) information across all directories. We focused on generating local citations and encouraged satisfied customers to leave positive reviews, which are critical for local rankings.
- Content Optimization: We created and optimized content specific to the plumbing industry, including blog posts on common plumbing issues and maintenance tips. By integrating location-specific keywords, we made the content more relevant to local audiences, further boosting local search visibility.
- Off-Page SEO: To increase online authority, we executed an off-page SEO strategy, acquiring backlinks from reputable local websites and industry-specific directories. Social media outreach also played a role in increasing the business’s visibility in the local community.
The Results
After implementing our SEO strategy, the client saw a significant increase in organic traffic. Here are the key results:
- 76% increase in organic traffic
- 67% increase in organic sessions
- 65% increase in organic traffic value
- 130% increase in keywords ranking in the top 10 of SERP
Not only was the traffic higher in volume, but it was also more relevant, leading to a noticeable increase in service bookings and customer inquiries from the targeted local area.
If you’re a local business looking to improve your online presence and attract more customers in your service area, we’d love to help. Whether you’re just starting or want to optimize an existing strategy, Empire Digisol is here to assist. Contact us today to take your SEO efforts to the next level.