The Story
Empire Digisol had the opportunity to collaborate with a cutting-edge B2B SaaS company specializing in AI-powered website-building solutions. As the company aimed to dominate a competitive market, the goal was to drive substantial organic traffic to its platform and establish itself as an industry leader.
Client Challenge
The client faced several challenges typical of emerging B2B SaaS companies. Despite having an innovative product, their online presence was limited, with stagnant organic traffic. They needed to differentiate themselves from competitors, improve search engine rankings, and attract high-quality leads. The challenge was not just increasing traffic, but ensuring that the traffic was relevant and converted into valuable leads.
Our Strategy
To address these challenges, we implemented a strategic SEO plan:
- Website Audit: We began by conducting a comprehensive audit to identify technical issues, optimize site speed, and ensure mobile responsiveness.
- Keyword Research: Our team performed in-depth keyword research to uncover high-impact terms that competitors had missed, focusing on keywords highly relevant to the AI website building tool niche.
- On-Page Optimization: We optimized key website elements, including titles, descriptions, headings, and internal linking, to improve search engine crawlability and user experience.
- Content Optimization: We revamped existing content and created new, high-quality content targeting the identified keywords. This ensured the content resonated with the target audience while aligning with search engine algorithms.
- Off-Page SEO: Finally, we executed a strong off-page SEO strategy, including quality backlink acquisition through guest posts, niche edits, and other methods to improve search engine rankings and domain authority.
The Results
After implementing our SEO strategy, the client saw a significant increase in organic traffic. Here are the key results:
- 90% increase in organic traffic
- 75% increase in organic sessions
- 60% increase in organic traffic value
- 140% increase in keywords ranking in the top 10 of SERP
If you’re looking to achieve similar results and grow your business’s online presence, we’d love to discuss how our expertise can help. Whether you’re just starting or aiming to enhance your current strategy, Empire Digisol is here to assist. Contact us today to take your SEO to the next level.