The Story
Empire Digisol had the opportunity to collaborate with a real estate business aiming to increase their online visibility in a highly competitive market. The goal was to drive organic traffic and attract qualified leads by optimizing their website and focusing on local search, which is a critical aspect of SEO for real estate businesses.
Client Challenge
The client faced the dual challenge of increasing their general online visibility while also ensuring they appeared prominently in local search results. Despite having a well-established business, their online presence was limited, and they struggled to attract local leads through organic search. The challenge was not just to boost traffic but to ensure that the traffic was targeted, leading to inquiries and appointments.
Our Strategy
To address these challenges, we implemented a strategic SEO plan that incorporated both general and local optimization techniques:
- Website Audit: We began with a comprehensive website audit to identify and resolve technical issues, improve site speed, ensure mobile responsiveness, and optimize the overall user experience, especially important for potential clients browsing listings.
- Keyword Research: We conducted extensive keyword research tailored to the real estate sector, identifying high-value keywords, including location-based terms that potential buyers and renters were likely to search for.
- On-Page Optimization: We optimized key pages, including property listings and service pages, with the identified keywords. We refined meta titles, descriptions, and headings to improve rankings. Internal linking was also enhanced for better navigation.
- Local SEO Optimization: Recognizing the importance of local search for real estate, we focused heavily on local SEO. This involved optimizing the client’s Google My Business profile, ensuring consistent NAP (Name, Address, Phone Number) information across online directories, and generating local citations. We also encouraged client reviews, which play a significant role in local rankings.
- Content Optimization: We created and optimized content that resonated with the local audience, including neighborhood guides, market trend analyses, and blog posts focused on real estate tips and advice. By integrating location-specific keywords, the content became highly relevant to the target market.
- Off-Page SEO: To boost online authority, we implemented a robust off-page SEO strategy, including acquiring high-quality backlinks from reputable real estate and local websites. We also engaged in social media outreach to increase brand awareness and drive traffic.
The Results
After implementing our SEO strategy, the client saw a significant increase in organic traffic. Here are the key results:
- 89% increase in organic traffic
- 80% increase in organic sessions
- 78% increase in organic traffic value
- 170% increase in keywords ranking in the top 10 of SERP
If you’re in the real estate industry and looking to improve your online visibility and attract more local clients, we’d love to help. Whether you’re just starting or want to optimize an existing strategy, Empire Digisol is here to assist. Contact us today to take your SEO efforts to the next level.